Providing thoughtfully sourced, clearly packaged cooking oil
Meat Cutters Limited was founded in 2013 with a single long-term conviction: that safe, certified cooking oil should be accessible to every Kenyan household — not just those who can afford supermarket prices. Our brand Puren Fry is built around factory-sealed micro-packs, a ward-level distribution network, and the Custodia platform — a proprietary traceability system recording every handoff from refinery to kiosk.
To make safe, RSPO-certified, traceable cooking oil accessible to every Kenyan household — including the 26 million in informal settlements currently priced out of factory-sealed products. Food safety is a universal right, not a market premium.
To become East Africa's trusted last-mile food distribution infrastructure — a ward-level network built for cooking oil, leveraged over time for communities across the region.
Experienced leadership guiding our company's growth
Co-Founder & CEO
+254 722 254 469
info@meatcutterslimited.com
Leads strategic vision and business development, including regulatory engagement, supplier partnerships, and brand development. Technical background in logistics systems and operations management.
Co-Founder & Director
Oversees operations, logistics, and supply chain management. Over 15 years of senior logistics and distribution experience across East Africa, with expertise in fleet operations and last-mile distribution networks.
Co-Founder & Director
Leads market strategy, brand management, and consumer insights. MBA in Marketing with extensive experience in financial management, market research, and go-to-market strategy development.
The founding directors bring complementary expertise in logistics, finance, and marketing, united around the Puren Fry vision since 2018.
Meat Cutters Limited has been operating since 2013. The Puren Fry trademark is registered under the Kenya Trade Marks Act (Cap. 506) and remains in good standing.
Year 1 organization of 70 professionals
Our Year 1 organization includes key executive hires (CFO, COO, Sales Director), operational managers, drivers, warehouse supervisors, ward-level attendants, and support staff. From quality control to fleet management and customer service — every role is designed to deliver consistent quality and build lasting relationships with retail partners across Kenya.